Industry research has shown that, on average SA consumers own 4 pairs of sneakers, with 4 in 4 consumers indicating that shoe fit and sizes vary across brands.ģ in 4 consumers indicated that their number one concern when purchasing is having to ‘settle’ for the best fitting shoe, despite the fit not being 100% correct.īased on these and additional industry research statistics, the company’s sneaker products are driven to provide the best shoe fit, with the tagline of ‘shoes that fit so good, you’ll never go barefoot again.’ This also provides learners within the academy with shoe-making and recycling trade skills. Additionally, there are expansion plans within year 2 to set up distribution networks in Johannesburg, and Durban in the early part of year 3.īoth David and Stewart are social entrepreneurs at heart and believe in providing sustainable jobs for impoverished communities.Īs such, the company has started a recycling and training academy in Khayelitsha, where consumers can return old sneakers that are then repaired by Khayelitsha residents and donated to those in need of shoes.
The company is projecting to sell R2 million in year 1 and R8 million in three years’ time.
The brand is currently selling online, however has also recently diversified to selling in independent shoe shops.
Business plan creator serial#
The business was founded by David Smith and Stewart Bruce, who have both been working within the retail industry for over 20 years, David Smith, a serial entrepreneur has also founded successful brands – Creative Caps and women’s cycling brand Pedal Power. Please note that much of the information presented in this example is fictitious and only intended to exemplify the type of information that should be included in each field.Snug Sneakers is a sneaker shoe range based in Cape Town that currently focuses exclusively on selling locally produced men’s and women’s custom sneakers. The best way to ensure you create a superior business plan is to work with experts in business and co-operative development that can review your plan and provide the advice and expertise you need.ĭisclaimer: This business planning guide does provide examples where appropriate. Fabricating a business plan with unrealistic ideals and projections won’t help you promote your business and will lead to challenges down the road. If your business plan will be used to attract funders, think of ways to set your business apart from others by making a clear case for why your business should receive their support. When writing a business plan, consider who the audience might be. The co-op’s structure can be built into the business, but shaping and operating the business should make economic feasibility a priority.
Co-operative businesses might be structured differently than other business models, but all businesses are built on the same foundational practices. Starting and building a business can be complicated, confusing, and frustrating - but with a well-crafted business plan in place your co-operative will be off to a good start. If you’re starting a new business, it’s important to clearly define and articulate your plans: what will we do and how will we do it? Every business, even co-operatives, should develop a business plan that can be used to engage new members, raise capital, attract investors, and provide guidance to those involved.Ī co-operative is a business and requires the same level of skill, energy, and commitment as any other business.
0 kommentar(er)
